News Release

Media Contact:
Stephanie Ogozalek Stephanie@mommypoppins.com

MOMMY POPPINS TO LAUNCH NYC KIDS ACTIVITY APP WITH INDIEGOGO CROWDFUNDING CAMPAIGN

Mommy Poppins is Raising Funds to Offer App Free To Readers

New York, NY-May 17, 2013-Mommy Poppins the free website covering the coolest, most enriching and off-the-beaten-track things for kids to do in NYC, New Jersey, Los Angeles, Boston and Connecticut announces the launch of an Indiegogo crowdfunding campaign for the creation of their NYC app.

The Mommy Poppins app will allow parents to find all the great places featured on Mommy Poppins--spots where kids can create, be active, learn, shop, eat and more--right on their phone.  Mommy Poppins founder, Anna Fader says “Our goals were to give the app the same thoughtfulness and thoroughness of the curated content, easy navigation and personal editorial style of our website—something that doesn't exist in any other kid-friendly activity app out there.”

To help them raise the capital required to make the app free and accessible to everyone, just like the website, Mommy Poppins has launched an Indiegogo crowdfunding campaign. “Many people don’t want to pay for an app, but a crowdfunding campaign allows our users to be involved in the creation of the app from the beginning and have a personal investment. Plus it’s fun to get rewards for participating,” says Ms. Fader.

Contributors to the Mommy Poppins app campaign will be able to download the NYC iphone app within a week of the campaign end and score other exclusive rewards, like their child's picture featured in the app, a ticket to the Mommy Poppins launch party and even a private consultation with Mommy Poppins herself. 

“The app isn't a distant pie-in-the-sky dream, our platform is developed and I am personally editing each and every one of the locations in our NYC app for accuracy,” says Fader. Once the NYC app is completed Fader hopes to add other regions Mommy Poppins covers, as well as an Android version. The ultimate goal is to offer event listings from the Mommy Poppins curated event calendars to the app as well as locations.

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Mommy Poppins is the leading online resource in NYC and the Tri-State Area, as well as Boston and Los Angeles, for curated activity information and resources for families. Founded in 2007, Mommy Poppins was the first local NYC website to predominantly feature free and affordable activities for kids. Our mission is to help parents discover exceptional events and activities that are enriching, formative experiences for the whole family. Mommy Poppins is a privately held company based in New York. For more information on Mommy Poppins, please call 917 855-6836 or visit http://mommypoppins.com.

Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project—creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.  For more information, visit www.indiegogo.com.