Flatiron and Union Square Kids Neighborhood Guide

Best Kid Activities and Destinations in Flatiron District and Union Square

The adjacent Flatiron District and Union Square neighborhoods are two of Manhattan's most unlikely kid-friendly areas. Even though both are filled with office buildings and chain stores, there are lots of amenities for families if you know where to look. Both boast beautiful parks with destination playgrounds, a great selection of family restaurants, and one-of-a-kind attractions like the interactive Museum of Mathematics, kid-lit haven Books of Wonder and the statue-filled Lego Store.

Because the nabes encompass less than a mile together, families can easily explore both in one day, even with a short-attention-span toddler in tow. Of course with so many things to see, do and experience in this 15-block stretch from 11th to 26th Streets between Fifth and Park Avenues, you'll probably need more than just a day to hit all our recommended stops.


Madison Square Park
23rd to 26th Streets between Fifth and Madison Avenues
This 7-acre green space is Flatiron's hub. Nearby office workers lunch on its benches while kids romp in the colorful playground featuring climbing structures and a water play area where a spinning wheel dumps H2O from the top of a 15-foot pole as jets shoot out of the ground. The park's conservancy sponsors interactive and FREE children's activities, such as weekly kids' concerts, crafts and storytime and nature exploration in summer; hands-on art workshops that frequently complement whatever public exhibit is on view; an annual Kids Fest in fall with popular family bands and NYC's oldest public holiday tree lighting. Even when there isn't something special going on the park is a lovely destination for a picnic on the lawn or to coo at the canines in the dog run. Note: the bathroom here charges a small fee.

Kids obsess on getting to the top of this metal sphere—it's not easy!

Union Square Park
14th to 17th Streets between Union Square West and East
A town square where New Yorkers have long gathered to mark tragedy (a famed September 11 vigil) and triumph (the first Labor Day parade in 1882), this nearly 7-acre green space is a true melting pot where business folk, local and visiting families, panhandling punks, outspoken activists and vendors at the greenmarket all rub shoulders. The Union Square playground is the highlight for kids. There are two separate gated areas: preschoolers can romp safely on a traditional jungle gym, while big kids get the run of the rest of the space with inventive and challenging equipment for spinning, sliding, climbing and conquering. There's a free year-round bathroom. From June through August, the park hosts Summer in the Square, a series of FREE activities, including fitness classes, live performances and movie screenings, with Thursday mornings dedicated to kids.

Places to Play Indoors

The Lego StoreGawk at amazing plastic brick statues at the Lego Store.

There are several indoor kid playgrounds in Flatiron and Union Square: Apple Seeds and Kidville are for members only. However, children's gym NY Kids Club (38 East 22nd Street) offers drop-in hours, as does City Treehouse (129A West 20th Street), which features a two-story tree house and large water table.

But your preschooler may be just as happy at the Lego Store (200 Fifth Avenue), which has amazing statues by Master Builders and a small lounge in back where children can make their own creations out of Legos or Duplos. Down the block, Karma Kids Yoga offers themed drop-in sessions like circus, family and even a FREE storytime. For little sci-fi lovers, Space Kiddets has an amazing selection of robot toys to gawk at.

Museum of Mathematics
The Museum of Mathematics is full of engaging and educational stations like the Human Tree.

If you have school-age kids, make a beeline for the Museum of Mathematics (11 East 26th Street), a two-floor institution with more than 30 interactive experiences that immerse visitors in mathematical concepts in unexpected ways. My 10-year-old has spent many afternoons here riding the Square-Wheeled Trike, dancing in front of the Human Tree motion-sensor screen and controlling the glowing robots of Robot Swarm. Preschoolers are likely to get too frustrated at this museum designed for adults and youth.

For tweens and teens, try Ping-Pong at SPiN (48 East 23rd Street) or pool at Society Billiards (10 East 21st Street). Both are swanky gaming lounges and bars that welcome minors during the day. Further downtown, you'll find both options at the casual Amsterdam Billiards (110 East 11th Street), which also boasts kid-friendly daytime hours.

RELATED: NYC Indoor Play Guide

Where to Read

Legendary kid-lit haven Books of Wonder (18 Wes 18th Street) is a great place to snuggle up with a good read, and hosts FREE weekend storytimes and readings by top children's authors. Veteran used bookshop The Strand's weekend storytimes for tots often include a guest appearance by beloved characters like Clifford and Elmo. If your kids are too old, they can peruse the dizzying array of titles. It's a quintessential old New York experience. And families love to linger in the children's section of the Union Square Barnes & Noble (33 East 17th Street), which boasts lots of toys and floor cushions.

Where to Shop

A true shopping hot spot, Union Square Park is surrounded by chain stores, including a Children's Place (36 Union Square East) and a Babies "R" Us (24-30 Union Square East), great for breastfeeding or pumping moms who duck in here to use the "mother's room." (It also has a bathroom!) But since we're big fans of shopping local, consider browsing the wares at Ibiza Kidz (830 Broadway), which has an incredible selection of gorgeous, high-end shoes for all ages, plus clothes and gear for young kids. Right next door, iconic pop-culture shop Forbidden Planet (832 Broadway between 12th and 13th Streets) has a mind-boggling selection of action figures, comics, graphic novels, T-shirts, statues, art books, posters, games, and sci-fi and fantasy movie memorabilia.

Introduce kids to delicious egg creams at Eisenberg's!

Where to Eat

Yes, there's a Shake Shack in Madison Square Park. No, you don't want to eat there, unless you and your kids enjoy waiting on slow-as-molasses lines. Luckily, there are lots of family-friendly restaurants around the park. 

Comfort Food

Schnipper’s Quality Kitchen (23 East 23rd Street) offers sit-down meals in a cafeteria setting. Kid-pleasers like burgers, sandwiches, salads, fries and shakes are all on the menu. You'll think you stepped back in time at Eisenberg's Sandwich Shop (174 Fifth Avenue), a Jewish comfort food spot that's been "raising New York's cholesterol since 1929." Sit at the old-school counter and watch the staff whip up tuna melts, pastrami sandwiches, lox and cream cheese, egg creams and milk shakes. Hill Country Chicken (1123 Broadway) serves its signature bird numerous ways, along with mouthwatering sides and legendary pies by the slice or in three-inch "pie cups." If the kids are more into ribs or pulled pork, try its sister restaurant Hill Country Barbecue (30 West 26th Street) a block away. 

No one can resist the homemade doughnuts at Dough!

Sweets and Treats

Admittedly, artisanal Italian food market Eataly is perpetually packed, but it's a great option for grabbing a few sandwiches to eat in Madison Square Park directly across the street. But you may want to brave the hordes just to try the offerings at the Nutella Bar including crepes, doughnuts and waffles with the delicious hazelnut-chocolate spread. For junior foodies, Eataly occasionally offers kids' cooking classes. If you just want dessert, grab a scrumptious homemade doughnuts at Dough (14 West 19th Street) or go for a full sugar rush at the just opened outpost of Dylan's Candy Bar (33 Union Square West) where you'll find a cornucopia of candy plus ice cream and fudge. And while Max Brenner (841 Broadway) has a full menu including chocolate pizza (!!), this Willy Wonka-style fantasy land is best at over-the-top desserts like a chocolate syringe that you aim right into your mouth—not a bad way to end your neighborhood tour.

Madison Square Park
23rd to 26th Streets between Fifth and Madison Avenues
New York , NY 40° 44' 31.3332" N, 73° 59' 15.216" W
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Union Square Park
14th to 17th Streets between Union Square West and East
New York , NY 40° 44' 8.3544" N, 73° 59' 25.368" W
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Museum of Mathematics
11 E 26th Sreet
10010 New York , NY 40° 44' 36.258" N, 73° 59' 14.0712" W
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Schnipper’s Quality Kitchen
23 East 23rd Street
10010 New York , NY 40° 44' 27.1752" N, 73° 59' 15.0972" W
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Eisenberg's Sandwich Shop
174 Fifth Avenue
10010 New York , NY 40° 44' 28.2372" N, 73° 59' 24.828" W
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Hill Country Chicken
1123 Broadway
10010 New York , NY 40° 44' 36.4596" N, 73° 59' 20.7996" W
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200 Fifth Avenue
10010 New York , NY 40° 44' 31.7904" N, 73° 59' 23.6184" W
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The Lego Store
200 Fifth Avenue
10010 New York , NY 40° 44' 31.7904" N, 73° 59' 23.6184" W
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14 West 19th Street
10011 New York , NY 40° 44' 21.4584" N, 73° 59' 32.8092" W
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Babies R Us
24 Union Square East
10003 New York , NY 40° 44' 7.512" N, 73° 59' 22.1316" W
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Society Billiards
10 East 21st Street
10010 New York , NY 40° 44' 23.586" N, 73° 59' 24.2952" W
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Amsterdam Billiards
110 East 11th Street
10003 New York , NY 40° 43' 54.1524" N, 73° 59' 23.7912" W
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48 East 23rd Street
10010 New York , NY 40° 44' 24.5328" N, 73° 59' 12.768" W
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Ibiza Kidz
830 Broadway
10003 New York , NY 40° 44' 0.1644" N, 73° 59' 26.9412" W
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Max Brenner
841 Broadway
10003 New York , NY 40° 44' 3.678" N, 73° 59' 28.2084" W
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Books of Wonder
18 W 18th Street
10011 New York , NY 40° 44' 19.752" N, 73° 59' 36.1644" W
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Dylan's Candy Bar
33 Union Square West
10003 New York , NY 40° 44' 12.6996" N, 73° 59' 27.4704" W
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Barnes & Noble
33 East 17th Street
10003 New York , NY 40° 44' 13.2756" N, 73° 59' 22.5708" W
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The Strand
828 Broadway
10003 New York , NY 40° 43' 59.9772" N, 73° 59' 27.1788" W
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Space Kiddets
26 East 22nd Street
10010 New York , NY 40° 44' 23.532" N, 73° 59' 17.7144" W
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NY Kids Club
38 East 22nd Street
10010 New York , NY 40° 44' 22.8948" N, 73° 59' 15.7992" W
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Kidville Union Square
67 East 11th Street
10003 New York , NY 40° 43' 58.0512" N, 73° 59' 30.2568" W
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Apple Seeds
10 West 25th Street
10010 New York , NY 40° 44' 35.4984" N, 73° 59' 23.7912" W
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Forbidden Planet
832 Broadway
10003 New York , NY 40° 44' 0.708" N, 73° 59' 27.0024" W
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City Treehouse
129A W 20th Street
10011 New York , NY 40° 44' 30.5304" N, 73° 59' 43.6596" W
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The Children's Place
36 Union Square East
10003 New York , NY 40° 44' 9.7224" N, 73° 59' 20.9256" W
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Karma Kids Yoga
25 West 23rd Street
10010 New York , NY 40° 44' 31.9956" N, 73° 59' 25.602" W
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Hill Country Barbeque
30 West 26th Street
10010 New York , NY 40° 44' 38.6988" N, 73° 59' 25.728" W
New York