The year of the interactive, Instagram-worthy art pop-up continues (we've already seen and loved the Dream Machine, The Egg House, Narcissus Garden, and the Hot Dog Bus) when The Color Factory lands in Soho on August 20 for a limited time. The Color Factory promises to be one of the coolest kid-friendly art events this summer, and tickets go on sale today.
Featuring 16 unique installations designed to encourage the exploration of color and light, this vivid exhibit—described by organizers as a "playhouse pop-up"—will convert a commercial space in Soho into 20,000 square feet filled with immersive artwork. Be ready for playful color palettes, jaw-dropping effects, and of course, lots of ways for kids and their grown-ups to interact with the art. For an advance look at photos of the gorgeous space, plus information about how to visit, read on.