Just in time for the holiday season, American Girl gave fans citywide a shiny new gift with the opening of its brand-new mega store in Rockefeller Plaza.
The 38,000-square-foot, two-story store opened November 11, replacing its old digs on Fifth Avenue, and is sure to be a destination for lovers of these iconic dolls for years to come. While the original location offered shopping, dining, and salon services, the upgraded spot serves up even more treats for kids (matching makeovers!) and adults (plush benches!) alike.