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Please note: these deals were all active and accurate at publication of the story! Prices may change, or deals may expire.

How Long Is the Amazon Prime Day Sale?

When is a day not a day? When it's two days! Prime Day 2023 lasts 48 hours, starting at midnight PT on July 11. However, many early deals will start early, and that's what we can round up now. Check back, as we will add in additional deals as they drop—but only the deals that meet our exacting standards and are truly fabulous finds at incredible savings.

This Fisher-Price baby mat is on sale, and it grows with kids, so they'll use it for years! Photo by Fisher-Price

Best Baby Gear Amazon Prime Day 2023 Deals

Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym—This playmat is great for tummy time and for holding a baby's attention endlessly. Anytime you can score Fisher Price for 33% off, it's a good day.

Baby Trend Range Jogger Stroller—I admit, I had two jogging strollers. A double and a single. I adore jogging strollers, and this one is top-of-the-line and 37% off.

Ruvalino Diaper Bag Backpack—If you're not a fan of the diaper bag that looks like a diaper bag, this chic backpack is a great alternative that still has insulated bottle pockets and a wet wipe dispenser. It's also 64% off.

Skip Hop Owl Baby Soother—If your baby can't sleep, this is a super cute soother with music, lights, and projections. For more tips on getting babies, toddlers, and big kids to sleep, check out What To Do if You Have Kids Who Can’t Sleep.

Tommee Tippee Fun Style Pacifiers—Babies love pacifiers. Babies lose pacifiers. Stock up on these adorable ones while they're 20% off.

Chicco KeyFit 30 Infant Car Seat and Base—I love the car seats that snap into strollers, and this one is a brand I trust, is super easy to install, and is 20% off.

Thule Coaster XT 2-Seat Bicycle Trailer—My daughter was slow to learn to ride a bike, and we used our bike trailer for a very long time on family rides. The Thule brand is one we adore, and while they're not cheap, they're awesome, and for Amazon Prime Days, they're 30% off.

There's just something about the pretend food sets. Photo courtesy of Melissa & Doug

Best Toys Amazon Prime Day 2023 Deals

Melissa & Doug Top & Bake Wooden Pizza Counter Play Set—Melissa & Doug wooden playsets are huge favorites with kids and parents alike, so buy a few sets for your own kids and as gifts, while this toy is 58% off.

Lego Classic Large Creative Brick Box—Everyone's favorite toy at 42% off? Say no more. And stock up. Need some suggestions for what to do with Legos? We've got over 100 ideas for fun things to do with Legos.

Magna-Tiles Freestyle 40-Piece Magnetic Construction Set—Magna-Tiles are also a perennial favorite and are rarely on sale, so this is exciting. We've also got 50 Magna-Tiles games and building ideas.

Crayola Colored Pencils, Bulk Classpack—Get two sets of these Crayola packs of 240 colored pencils; one to keep at home to get ready for school, one to gift to your teacher to score brownie points. When they're 29% off, you can do things like that! Learn more about our Back-to-School favorites in our Back-to-School Guide.

Mini Drone for Kids with 720P HD Camera FPV Live Video—Little kids love drones. Big kids love drones. Parents love saving 29% plus an extra 10% off with the coupon on the page.

Bubble Machine Durable Automatic Bubble Blower—Ironically, we've been exploring the fun of bubble guns and bubble machines this summer. Finding a great one at 40% off, plus an extra $3 coupon feels like more than a coincidence. Read more about all our favorite bubble machines and bubble guns, which we tested extensively!

Elite Sportz Ring Toss Games for Kids—We are super big fans of backyard games at our house, and this one packs up to go to the beach or park. Everyone can play, and right now it's 38% off.

Bunch O Balloons Multi-Colored—Stock up! These are awesome for birthday parties, pool parties, and just to make any boring morning fun. They're 50% off!

Nerf Rampage N-Strike Elite Toy Blaster—In general, I'm not a fan of water guns or Nerf guns. But my son adores them. All his friends adore them. And this one is one of the models he really likes, and at 30% off, it comes in at about $25, making it perfect for birthday parties all year. I'm getting several.

Have you ever met a parent who didn't need one more cup of coffee? Photo courtesy of Keurig

Best Home Goods Amazon Prime Day 2023 Deals

Keurig K-Mini Single Serve Coffee Maker—Just one more cup of coffee. Which you can have instantly. And at 40% off.

whall Air Fryer Oven—Um, we wrote a whole ode to air fryers. And this amazing one is 68% off. Now you have no excuse not to try it.

Kid-Friendly Classic Snow Cone and Shaved Ice Machine—If you're sick of making popsicles, try this spin of cool treats for summer.

iRobot Roomba 671—Our founder bought 3 Roombas last Amazon Prime Day, and regrets none of them. She has convinced the rest of the staff that has pets, kids, or messy spouses (which is all of us) to get one this year. They're 40% off. I may get two.

Casper Sleep Essential Cooling Pillow—All Casper products are on sale, but I have personally always been a hot sleeper, and adore this cooling pillow. Now that it's on sale for 20% off, I'll get one for my daughter, who inherited the hot sleep gene!

Airthings 2930 Wave Plus—Between wildfires and pollution, I've been extra concerned about air quality lately and have been researching air quality monitors for in the house. This one is highly rated, monitoring CO2, VOC, humidity, temperature, pressure, and radon. I was going to buy one anyway, but now they're 35% off, so I don't have an excuse to wait.

Mueller Immersion Multi-Purpose Hand Blender—I love this so much. I use it pretty much every day for soups, smoothies, and milkshakes. My kids use it multiple times a day with the milk frother attachment to make chocolate milk and hot chocolate that's super frothy.

Best Tech Early Amazon Prime Day 2023 Deals

Kindle Paperwhite Kids—Of course Kindles are on sale. As someone who has purchased 11 Kindles in the last decade, I'm kind of an expert. The Paperwhite is hands down my favorite. These are awesome for plane travel, getting summer reading done, and reading on the bus when it's time for school. At 38% off, I may get a couple just in case.

Apple iPad—Because every kid is always asking for an iPad. Get 'em while they're on sale.

Apple AirPods Pro—Ditto AirPods. Even if they have a pair, at some point they will lose them and you will be unhappy. You'll be less unhappy if you saved 20% on a backup pair.

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