Visiting American Dream Mall in New Jersey: 26 Fun Things To Do and Tips For Your Visit
American Dream Mall in East Rutherford, New Jersey, is not just the tri-state area's largest mall, but it's the second-largest mall in the United States. It has top-notch attractions, including the Nickelodeon Universe theme park, the DreamWorks Water Park, and even an indoor ski resort at Big Snow, as well as plenty of options for shopping, dining, and enough attractions to entertain you for days. Here is our list of the top 26 things to do with kids at the American Dream Mall, plus all the top kid-friendly picks coming soon to the entertainment complex.
For more fun local escapes, check out our Guide to Day Trips and Weekend Getaways.
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Best Things To Do at American Dream Mall
1. Nickelodeon Universe Amusement Park
Nickelodeon Universe is home to more than 25 indoor rides, including thrilling coasters, kiddie rides, and multiple playgrounds. Little ones love seeing their favorite characters in person, like those from Teenage Mutant Ninja Turtles and Paw Patrol. Rides pay homage to popular Nickelodeon TV shows, adding extra fun. It also offers birthday party packages and the chance to try the Paw Patrol Hero Academy.
2. The Rink at American Dream Mall
Grab your skates or rent a pair and hit the ice at The Rink, an NHL-sized ice skating paradise. Little ones can cruise the ice with seal-shaped balance buddies. Special events happen frequently, and the rink is home to a New Jersey Devil's Learn to Play hockey program, too.
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Spend the day making a splash at DreamWorks Water Park.
3. DreamWorks Water Park
DreamWorks Water Park is the largest indoor water park in North America. It features the world's largest indoor wave pool, 15 water slides, a multi-level play structure, and a surf simulator. Families with kids of all ages can get in on the splashy fun. To top it off, the park theme revolves around favorite kid characters from movies like Shrek, Madagascar, and How to Train Your Dragon. Water park fans will not want to miss this, and the fun here runs year-round.
4. Legends of the Hidden Temple Ropes Course
Located inside Nickelodeon Universe is the world's tallest indoor ropes course. There are nine exciting, challenging levels of adventure. This American Dream Mall attraction requires a separate ticket and is not included with admission to Nickelodeon Universe, however, discounted tickets are available to those who purchase an all-day pass to the theme park. The course only operates on Saturdays, Sundays, and select holidays.
5. Dream Riders
Dream Riders are motorized animals you can rent to ride around part of the mall. This is a must-do during your visit to New Jersey's American Dream Mall and a real hidden gem. These furry friends go surprisingly fast and are reasonably priced. There is a height and weight limit, so little ones must ride with an adult.
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Check out the underwater city and its residents at Sea Life Aquarium. Photo by Diana Kim
6. Sea Life Aquarium
The Sea Life Aquarium pays homage to NYC, bringing the city's bright lights and trademark architecture into its exhibits. A 186,000-gallon tank houses sharks, fish, and an octopus. There is also a touch tank to get up close to some small sea creatures.
7. IT'SUGAR
IT'SUGAR's American Dream Mall outpost is a multi-floor candy store—conveniently located right outside the Nickelodeon Universe theme park. There are so many sweets to choose from, including rock candy, sour gummies, gum, and chocolate. Even grown-ups find nostalgic treats to tickle their sweet tooth.
8. Mirror Maze
Remember those mirror mazes at the local carnival? American Dream Mall's Mirror Maze is a super-sized version. Feel and sneak your way through the trick mirrors to escape.
9. Legoland Discovery Center
The Legoland Discovery Center is a perfect indoor play space for future Lego masters. Geared toward ages 2-10, this American Dream Mall attraction features interactive stations, including a test track for building speedy racers and a shaking table to test the strength of your building. Kids can even take a class from a certified Master Builder.
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Get silly with the illusions at the TiLT Museum. Photo by Ally Noel
10. TiLT Museum
Urban artist Tracy Lee Stum's TiLT Museum features epic optical illusions made for you to get in on the fun. Take photos among the illusions to play visual tricks on your friends.
11. Blast 7D
If Nickelodeon Universe didn't deliver enough thrills at American Dream Mall, be sure to save time to hit Blast 7D; part ride, part VR, part interactive video game, this immersive experience has several play modes so all ages can enjoy a wild ride.
12. Big Snow
Mother Nature has no impact on your ski schedule thanks to this all-season indoor ski and snowboard park. The first resort of its kind in North America, visitors can ski, sled, board, or just sling snowballs in this winter wonderland no matter the weather outside. Lessons and camps are offered.
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Treat the family to one of the many desserts at The Oreo Cafe.
13. The Oreo Cafe
Located on the third floor of IT'SUGAR, you'll find The Oreo Cafe, which serves the iconic sandwich cookie in several ways. From milkshakes to sundaes and ice cream sandwiches, have your Oreo any way you like it. This spot is a cookies-and-cream dream come true.
14. iMuseum
iMuseum is an immersive art experience that uses art, technology, and science to foster self-discovery through each of its installations at American Dream Mall.
15. Activate
Activate transports you into life-size video games reminiscent of mini-games you'd find on some of your favorite consoles. Choose Grid, which features a floor full of light-up tiles. Different game modes send you leaping from tile to tile to avoid certain colors. In Hide, players must dodge the gaze of two, giant glowing eyes. Strike, Hoops, Climb, and Mega Grid round out the other interactive game rooms. Each room has multiple modes and difficulty levels.
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Toys 'R' Us made a splash with its retail comeback by opening a flagship shop at American Dream Mall.
16. Toys 'R' Us Store
Relive your childhood and visit Toys 'R' Us. The well-known toy retailer returned to its brick-and-mortar roots by opening this multi-level store at American Dream Mall. Here, you'll find toys in neatly organized and labeled in sections, with popular brands like Playmobil, Lego, Barbie, Schleich, Squishimallows, and more all represented. There is often a vendor doing a cool toy demo, plus plenty of interactive features where kids can play for FREE—though good luck convincing them to leave empty-handed. If you can't get enough of the Toys 'R' Us family, save time for a ride on Geoffrey's Express, which traverses the second level, and visit its sister store, Babies 'R' Us.
17. Angry Birds Mini Golf
More than just your regular mini-golf course, Angry Birds Mini Golf brings the popular video game and movie characters onto the links with you. Stop and take your photo with Red even if you're not hitting the course. For another putt-putt option, check out Blacklight Mini Golf.
18. Paradox
Families can play and explore through the different interactive exhibits that will leave you questioning reality. Optical illusions and tricks make for fantastic photo-ops at Paradox.
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Dream Wheel takes you on a half-hour-long ride with stunning views of the Manhattan skyline.
19. Dream Wheel by Skyviews
The Dream Wheel takes visitors in a gondola-style pod for a 30-minute observation wheel experience, whisking them up 300 feet into the sky for sweeping 360-degree views, including a stunning new vantage point for gazing at the New York City skyline. Lending a carnival-style feel to the new attraction, guests can nab eats like deep-fried Oreos, Nutella funnel cakes, and fried Twinkies from the concession stand before boarding.
20. Bubble Planet
Explore the five senses in this immersive indoor playground for all ages. Travel through places like the LED room, the bubble bath, the infinity room, and VR. All have fun, bubble-themed activities.
21. Bees Arts and Crafts Studio
Paint a plaster figure, make slime, and get creative at this fun art studio. The studio hosts paint-and-sip hot cocoa classes on weekend afternoons. No reservations are necessary.
22. Hasbro Game Room
Challenge a buddy to Hasbro-inspired arcade games or try out the thrilling G.I. Joe Battle Station laser tag arena (separate ticket needed).
23. New Jersey Hall of Fame
This museum features NJ legends in interactive exhibits.
Visitors can enjoy fun, hands-on immersive experiences alongside their favorite furry friends at Sesame Street Learn & Play. Photo by Diana Kim
24. Sesame Street Learn & Play
Step onto Sesame Street and help kids learn through play at this fantastic indoor play space.
25. Skudin Surf
Learn to surf at this indoor wave pool with areas for all skill levels.
26. Shop 'Til You Drop
After all the excitement, save some time for shopping at American Dream Mall, too. Spanning 3 million square feet, there are plenty of stores to peruse, from well-known brand names to unique shops and luxury destinations.
Coming Soon to American Dream Mall
27. B&B Theatres
See a movie at this souped-up movie theater, which features the latest in three-screen projection technology and comfy seating. Plus, there is bowling and an arcade.
28. Bam Kazam
With the physical and mental challenges at Bam Kazam, you'll feel like you're in a real-life video game or playing Floor is Lava with puzzles mixed in.
29. Hapik
You won't get bored at this climbing gym, which features 50 climbing walls and 12 ropes courses.
30. Ninja Kidz
Bounce the afternoon away at Ninja Kidz trampoline park.
31. TopGolf
Enjoy golf games for all levels while enjoying great food and beverages in your bay.
32. Gabby's Dollhouse: Kitty Splash Garden
This new DreamWorks Water Park attraction is designed with the littlest guests in mind and bubbles with sensory surprises and water play around every corner.
Where to Eat at American Dream Mall
There are plenty of excellent dining options at American Dream Mall. For quick service, try mall staples like Wetzel's Pretzels, Best Pizza, Five Guys, and more fast-casual spots.
Teens are guaranteed to flip for Mr. Beast Burger, which drew a crowd to American Dream Mall when the social media star opened this location—his first foray into the restaurant business.
Sit-down restaurants abound, too, and include Around the Clock Diner, House of 'Cue, Yard House, and Carpaccio.
Parking at American Dream Mall
There are four parking decks at American Dream Mall, and visitors should consult the parking map before visiting to ensure you're parking closest to the attraction you want to visit. Most family-friendly attractions are near parking decks A, B, and C. Parking is FREE for the first 30 minutes, and thereafter costs $5 plus tax for the duration of your visit.
If you're traveling from New York City, American Dream Mall offers several public transportation options. We've taken the train to Secaucus Junction and enjoyed an easy 10-minute cab ride to American Dream Mall from there. A bus ride from Port Authority takes about 12 minutes and deposits you just outside the entrance.
Hotels Near American Dream Mall
Hilton Meadowlands
American Dream Mall is just a mile away from the Hilton Meadowlands. There is an on-site restaurant as well as a fitness center. With a choice of traditional guest rooms and suites, this is a family-friendly option no matter how large your party.
Extended Stay America Meadowlands
Extended Stay America offers free breakfast and an in-room refrigerator, stovetop, and microwave.
Homewood Suites by Hilton East Rutherford
Another all-suite pick, Homewood Suites offers free breakfast and parking, plus an indoor pool.
Unless noted, photos by the author
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