In the era of rent-out-the-whole-museum and hire-a-marching-band kid birthday party, it's nice to find a freebie.
Of course, there are plenty of at-home, DIY ways to celebrate your child's birthday for FREE, from mirror notes to playing hooky. But it's also the one time of year that you can take advantage of all those corporate birthday clubs that promise to make your kid's big day even more special with fun freebies like complimentary gifts, food, and other deals.
We've rounded up a mix of local spots, with a lot of national chain restaurants and play spots thrown in, which all offer birthday goodies. Some are specific to kids, though some you can snag, too, and most will require some sort of email-list sign up.
Find more fun for their big day (maybe even a marching band) in our Birthday Party Guide and Directory for NYC families.
Don't forget to check out our brand-new local DEALS page where you can score discounts on camps, classes, birthday party packages, and more for NYC kids. Check back often as we're constantly adding new ones.
The restaurant offers a freebie for the birthday kid. Because the chain operates as a franchise, the freebie varies from location to location. Expect to nab a free appetizer, entree, or (most likely) dessert.
Au Bon Pain
Join this ubiquitous chain's e-club to net a free birthday lunch. Other perks include a complimentary travel mug as well as deals throughout the year.
RELATED: Inexpensive Party Room Rentals for Kids Birthdays
Download the My Pretzel Perks App for exclusive deals all year long plus a free pretzel on your big day.
Barnes & Noble Kids' Club
Register for the B&N Kids' Club to enjoy a free cupcake at the bookstore's cafe.
Baskin Robbins Birthday Club
The ubiquitous ice-cream chain has a Birthday Club. Sign up online and you'll receive an e-mail before your child's birthday good for a free cone.
RELATED: NYC Restaurants Where Kids Eat Free
Big Daddy's Diner
This local chain offers e-mail subscribers a one-time 15 percent-off coupon for registering and a free birthday meal.
California Pizza Kitchen's Pizza Dough Program
NYC locations of this West Coast chain are admittedly limited, but sign up for its Pizza Dough loyalty program and you'll get a free dessert coupon during your child's (or your!) birthday month.
Cold Stone Creamery
Join the My Cold Stone Club for a birthday BOGO: buy any one ice cream creation and receive a second one gratis.
Chuck E. Cheese's
If you sign up for Chuck E. Cheese's e-club, you'll receive an email on your child's birthday with coupons for free tokens, plus other special offers throughout the year.
If your kid craves the flavor of Cuba, this local micro-chain offers a free birthday meal for those on its VIP List.
Join Jamba's Insider loyalty program to receive a free small smoothie on your birthday.
Sign your child up for Nick Jr.'s free birthday club and their favorite character will celebrate them with a pre-recorded call. Choose from a variety of popular characters from the Paw Patrol gang, to Shimmer and Shine, Dora, SpongeBob, and more.
Register for Pinkberry's free rewards program and you'll receive free yogurt on your birthday, plus every 10 visits.
This famed East Coast shaved-ice-and-custard chain doles out freebies to members of its Birthday Club. Parents can add each of their children to their account for this sweet treat. If your nearest location is seasonally operated, you'll receive a half-birthday treat instead.
If cupcakes are your favorite, this eatery offers escalating rewards: The more you visit, the bigger your perk. Don't worry, even the lowest level of perks earns you a free birthday cupcake!
The Children's Place Birthday Club
If you're not a fan of free food, how about new clothes? Children's Place lets parents add their up to four kids to their My Place Rewards Account to receive coupons during their birth month for use in-store or online.
Toys "R" Us Geoffrey's Birthday Club
This one is my personal all-time favorite. Kids 10 and younger get a (pre-recorded) call from the store's mascot, Geoffrey the Giraffe, and a birthday card with a coupon good for your next in-store purchase. When you come in to use that coupon, the birthday child gets a crown, a balloon, and a personalized in-store announcement. Its customer service is also excellent: Not only do all the employees at the store make a point of wishing your child a great day when they see the festive crown ("Everyone is so nice here," my 5-year-old gushed), but when we failed to get the card on time one year, I called the main office where a very helpful representative made sure one was in the mail the next day.
A version of this article was first published in 2012, but it has since been updated.