Macy's Thanksgiving Day Parade 2017: Where to Watch, What's New

Guide to the Macy's Thanksgiving Day Parade and Balloon Inflation: Routes, Line Info
The Red Mighty Morphin Power Ranger courtesy of Macy's.

The Macy's Thanksgiving Day Parade celebrates its 91st anniversary this month, taking over the streets of Manhattan on Thursday, November 23, 2017, and decorating the city with its boisterous marching bands, extravagant floats, and giant balloon characters.

There are always a mix of old and new characters shown off at the parade, and this year is no exception. Expect four new giant balloons to take flight this Thanksgiving, and five new floats—several of which are sure to make your preschoolers' dreams come true. There are also big name characters returning to annual fete for the first time in years.  

If you're planning to attend the parade with the kids (and millions of others!), read on for the most up-to-date information on the route, best viewing locations, and other highlights. Check out our in-depth inflation post for an overview of the Wednesday-night festivities. You'll find more holiday inspiration in our Thanksgiving Fun Guide.

Remember, sign up for our FREE newsletters to get posts like this delivered to your inbox.

Olaf, the funny, personable snowman of Frozen fame makes his debut, along with popular preschool character Chase, the fearless German Shepard from Paw Patrol. The iconic Christmastime character Dr. Seuss’ The Grinch, and Jett from Super Wings also take flight. A remade classic, Harold the Baseball Player, helps celebrate the 70th anniversary of the original Miracle on 34th Street, while the Aflac Duck balloonicle will also traverse the route.

In the street-level shadows of these soaring giants, five new floats will appear, too. Shimmer and Shine have a float of their own, while corporate-sponsored floats from Entenmann's (Everyone’s Favorite Bake Shop), Green Giant (Harvest in the Valley), Sour Patch Kids (Parade Day Mischief), and Sprout's Universal Playground will make their inaugural treks along the famous parade's route.

Enthusiastic paradegoers know the family fun actually begins the day before as those giant balloons receive their annual helium injections. It’s no wonder it's included in our list of 100 Things to Do With Your Kids in NYC. Looking for what time and where to see the Macy's Parade on TV instead? Read on for that too.

Balloon Inflation


Watch the balloons come to life at the balloon inflation held on Thanksgiving eve. Photo by kowarski/CC BY 2.0

Wednesday, November 22, 1-8pm
Start at Columbus Avenue and 74th Street
The Macy's balloon inflation has become a holiday tradition of its own. Tens of thousands crowd the streets surrounding the American Museum of Natural History as annual favorites like Charlie Brown, the Pillsbury Doughboy, Red from Angry Birds, the Elf on the Shelf, and more come to life along the debut balloons.

Experienced balloon watchers know not to expect a leisurely stroll Wednesday night. Instead, you'll be herded into a procession that favors older kids who can better deal with crowds. Preschoolers might find it overwhelming. Beware: It is hard to push a stroller through the gallery.

If you want to attend with friends, travel to the site together or meet a few blocks away. It can be impossible to connect once you're in the fray. See our in-depth post on the Macy's balloon inflation for more info and pictures.

If this sounds too challenging, consider watching the post-parade balloon deflation on the side streets around 34th Street and Sixth Avenue.

RELATED: Visitors' Guide to NYC for Families


Olaf debuts at the 2017 parade. Image courtesy of Macy's.

91st Annual Macy’s Thanksgiving Day Parade

Thursday, November 23, 9am-noon
Starts at 77th Street and Central Park West, ends at Herald Square

The parade is total holiday madness, but incredible fun for families and a NYC holiday bucket-list must. Where else can you see clowns, floats, giant balloons, and Santa Claus all at once? You'll see everything from Sesame Street characters to cheerleaders, and Santa's sleigh!

Wisdom says arrive early if you want to secure the best parade-watching sight lines. However, some experienced paradegoers prefer a leisurely stroll across town to a comfortable vantage point, knowing the giant inflated balloons are visible from a block away.

The parade again travels its traditional Sixth Avenue route. There is no secret, uncrowded place from which to watch. It's best to avoid Sixth Avenue between 34th and 38th streets and the grandstand area (usually near Columbus Circle); both are closed to the public. Be prepared for other street closings, and make sure to comply with any NYPD directions.

For an unobstructed view, stake out your spot around 6am, perhaps earlier. In that case, consider the west side of Central Park West in the 60s or 70s. The east side of Central Park West is not open for viewing. However, if you enter Central Park north of 86th Street and meander south you can catch a peek from a hill or playground.

RELATED: November GoList: Best Family Events in NYC All Month


Elf on the Shelf returns to the Macy's Thanksgiving Day Parade in 2017. Photo by Charlie Lhasa via Flickr.

A few final tips: The farther you are from Herald Square, the lighter the crowds tend to be. Also, Macy's doesn't distribute grandstand tickets to the public.

The parade route is as follows: The parade begins at 77th Street and Central Park West, then travels downtown to Central Park South (59th Street). It then heads east to Sixth Avenue, continuing south to 34th Street/Herald Square. The Macy's website has a detailed map of the route, as well as the full details on the parade rundown and characters. 

If you can’t handle the cold and crowds, stay home and watch the Macy's Thanksgiving Day Parade on NBC along with the 50 million other Americans. It airs 9am to noon.

This article, originally published in November 2009, but is updated annually.