What Is a Labubu—and Why Are Kids Obsessed?

If the word "Labubu" has started popping up in your house and you're not quite sure what it means, you’re definitely not alone. Labubu is part of a fast-growing designer toy craze that’s captured the attention of kids, teens, and even adult collectors.

Labubu is a character created by Hong Kong-based artist Kasing Lung in partnership with the popular toy brand Pop Mart. It’s one of the standout figures in his Monsters series—recognizable by its wild hair, pointy ears, and that mischievous, slightly creepy (but still kind of cute?) grin. The oddball charm is a big part of what makes it so collectible.

Labubu figures come in various sizes, but the most popular are the small versions sold in blind boxes—you don’t know which one you’ve bought until you open it. That element of surprise, plus the chase for rare or limited-edition designs, is a huge part of the fun.

Why the Labubu Hype?

Labubu’s rise can largely be credited to TikTok and YouTube, where unboxings, haul videos, and rare figure reveals rack up millions of views. Combine that social media buzz with Pop Mart’s smart strategy of limited drops and themed collections, and it’s easy to see how the obsession took off.

Each series gives Labubu a new twist. Fan favorites include the “Have a Seat” line, which features bent-legged figures, and the “Big Into Energy” series, known for bold colors. There are also holiday drops and exclusive collaborations that collectors scramble to get—sometimes selling out in minutes.

Even if you’re not totally sold on their quirky look, chances are if your kid is hooked, you’ll soon find yourself refreshing drop pages, browsing resale sites, or joining online fan groups just to keep up.

Where to Buy Labubu (Without Losing Your Mind)

If your kid is obsessed with Labubu, you’re probably deep in the hunt trying to figure out how to get your hands on one. As a fellow parent navigating this collectible craze, here are some tips to help you score these elusive figures:

• Most new Labubu releases happen through Pop Mart’s app or website, usually dropping on Thursdays at 9pm ET. These sell out fast, especially limited editions, so set up your account ahead of time with saved payment and shipping info to check out quickly.
• If there’s a Pop Mart retail store nearby, watch their Instagram Stories daily for surprise drops. These drops let you buy online and pick up in-store, but be prepared to pick up your order within a few hours—otherwise it’s released back for sale. Turning on notifications for the store’s Instagram Stories is a must!
• Some cities also have Pop Mart vending machines located in malls or entertainment centers. These machines offer a surprise grab bag of Labubu figures—perfect for a quick, fun way to try your luck without waiting for online drops. Stock rotates regularly, so check back often if you spot one.
• Local trade shows, pop culture conventions, and collectible fairs can also be great places to find rare Labubu figures or exclusive releases. Vendors sometimes bring special items, making these events worth checking out.
• Believe it or not, some claw machine arcades include Labubu figures as prizes. It takes some skill and patience, but it’s a fun way for kids to win their own Labubu without the hassle of online drops.
• Pop Mart occasionally hosts live sales on TikTok featuring exclusive or early-release figures, so follow their TikTok and turn on notifications to catch those.
• If all else fails, resale sites like StockX, eBay, Mercari, Etsy, and Amazon offer options—but prices can vary widely, and fakes (which fans call "Lafufus") are out there. Stick with trusted sellers and authenticated platforms when possible.

Dress your Labubu in style. Clothes and photo by Mrwtesio on Amazon

What Clothes Fit Labubu?

Fans love customizing their Labubus with tiny clothes, hats, and accessories. These mini outfits add an extra layer of fun and let kids make their figures truly unique. Some accessories come from Pop Mart’s official releases, but many are crafted by independent artists and found on Etsy or Amazon. 

If your kid enjoys personalizing their Labubu, check out fan groups, online marketplaces, and local pop-up events where these accessories often pop up. Just search for 17 cm clothes (or Labubu clothes/accessories); that's how most off-brands are marketing the Labubu-fitting accessories.

Final Thoughts on Labubu from a Parent

I used to think these collectible crazes were just a passing phase—like when I obsessed over my Cabbage Patch Kid as a child. But seeing my own child light up over Labubu reminds me how special that excitement is. It’s more than just a toy; it’s the thrill of the hunt, the pride in the collection, and the shared joy of something unique.

Keeping up with drops, online stores, and local releases can be overwhelming, but it’s also a chance to connect and share in the excitement. If your kid is into Labubu, or you’re thinking about diving in, my best advice is to stay prepared, be patient, and enjoy the ride. Because sometimes, the joy is just as much about the journey as it is about the prize.

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