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Macy's Santaland 2024 Basics

Macy's Santaland is located on the eighth floor of the flagship store in Herald Square, on 34th Street between Broadway and Seventh Avenue. Santa flies in at the tail end of the  Macy's Thanksgiving Day Parade and officially starts taking requests on Black Friday, November 29, 2024. He'll hold court through Christmas Eve.

Here's how it works: All visitors must make a reservation to visit Macy's Santaland. Reservations are FREE and can be made by logging on to macys.com/santaland to select a time. Reservations can be booked five days ahead of time—so, if you're hoping for a Christmas Eve reservation, you'll have to wait to book it. Macy's releases a new batch of reservations each morning at 6:30am. If there are no slots available, it's because the batch is sold out and you'll have to try again tomorrow!

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Macy's Santaland offers tons of fun photo-ops even before you greet Santa! Photo by author

Your reservation guarantees your spot in line—and you should expect one. Wait times to visit Santa range from 30-90 minutes. We always recommend families go early to beat the crowds. By early, we mean both early in the day and early in the season. If possible, go on a weekday immediately after Macy's Santaland opens. Macy's Santaland opens each day when the store opens (most days, that's 10am) and closes at 9pm. Monday through Wednesday mornings are a good bet.

Admission to Macy's Santaland 2024 is FREE, but you'll be hard-pressed to pass up a photo package of your cutie with Santa as you exit. Prices start at $39.99. Digital packages are also available. You can, however, take a quick shot with your phone, too. Having an official photo in that Macy's frame, though, is classic holiday memorabilia.

Expect to find Santa sitting on his special Christmas throne. Kids can pile on a red gift box nearby or sit next to him to share their lists and pose for a picture. If you've got a little one who can't sit up on their own, you'll have to hold them for their photo with Santa.

There is plenty to see even before you get into Santaland, including the old Miracle on 34th Street windows and the engine for the North Pole Express. Peek at the animatronic displays and interact with chatty elves with names like Glimmer, Tootsie, and Clementine, who move visitors along and engage kids with tales of Santa's workshop, keeping everyone's energy up as they wait their turn to see St. Nick.

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Peer at the trains zooming through the display in the middle of Macy's Santaland. Photo by author

Once you've journeyed through the train, you arrive at a holiday wonderland filled with stuffed animals on glittering mounds of artificial snow, giant toy soldiers, trees festooned with ornaments and lights, an elf-staffed present-wrapping station, a sleigh overflowing with gifts, a massive train display ensconced behind glass, and tons of sparkling Christmas trees.

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Look at the larger-than-life goodies at the bakeshop. Photo by Diana Kim

If you've been before, you'll recognize many of the installations, including the sugary sweets in the bakeshop, dancing pigs, and stuffed animals along the route. You'll have a chance to pose for a festive family photo once you wind your way across the rainbow bridge!

Multiple Santas are on duty in private rooms, preserving the illusion of one true St. Nick. While you don't get a lot of time with the man of the season, you’re rarely rushed. Almost all Santas listen to a child’s entire wish list, and we've found them to be very patient and accommodating to those with fearful (or crying) babies and toddlers. All visitors get Macy's Santaland pins and photo packages come with a complimentary cardboard frame.

Where to Eat near Macy's Santaland 2024

Don't show up to Macy's Santaland hungry! There's no food or drink allowed inside, so plan to eat before or after you go. Some nearby options include Koreatown on West 32nd Street, between Fifth and Sixth Avenues, which is full of Korean restaurants. Just north of the store, find an outpost of the kid pleaser, Shake Shack. The Tick Tock Diner on 34th Street and Eighth Avenue offers traditional diner fare. Stella 34 Trattoria, on the sixth floor of Macy’s, is an Italian eatery ideal for families, which also hosts weekly brunches with Santa. There's also an Au Bon Pain directly across from Santaland on the eighth floor for sandwiches, coffee, or juice and cookies for the kids.

More festive options have been added on the first floor mezzanine, too, where the Macy's Holiday Square Market has taken up residence. Of course, the delicious options from booths like United Chocolate Works, Casa Toscana, and Stroopwafel are better suited for treats than a full meal!

Know Before You Go to Macy's Santaland 2024

• You must make a reservation. All visitors must make an appointment online at macys.com/santaland. Reservations can be booked up to five days in advance, and new reservations are released at 6:30am each day.
• Bring a charged phone. There are plenty of photo-ops throughout Macy's Santaland. Although Macy's hopes visitors purchase photo packages, the staff won't prevent you from snapping a quick pic with jolly old St. Nick.
• Bring your stroller or baby carrier. Young children need a stroller; otherwise, they're in for plenty of standing. There's one stroller-only elevator reserved for visitors, which is helpful when the store is packed with holiday shoppers. The elevator bank near 35th Street and Broadway is often less crowded, too, whether you're traveling with a stroller or not.
• Black and Spanish-speaking Santas are available. If you are interested in a St. Nick of color or prefer to visit in Spanish, please note that when making your reservation.

This post is updated annually.