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Place an order for Bobbie through Uber Eats and a matching donation is made to support newly arrived asylum seekers in NYC. Photo courtesy of Uber Eats 

The pilot program brings the direct-to-consumer formula brand straight to your doorstep with a few finger swipes, and a charitable component means you’re helping give back in the process. 

For each can of formula delivered through the program, Bobbie plans to donate one can to the Mayor’s Fund to Advance New York City in support of newly arrived asylum seekers in the city’s shelter system. 

For now, the Uber-Bobbie collaboration is only a testing ground, which runs through Monday, January 31, 2023, or until supplies last, and serves Uber Eats customers throughout Manhattan. If successful, the service may expand city-wide and beyond. Interested in giving it a try? Find Bobbie on the Baby and Kids Hub to place your order. 

For formula users outside the pilot area, Bobbie can still be delivered directly to your doorstep via its home delivery program.