Any New Yorker with the tiniest love of ice cream remembers when the Museum of Ice Cream (MOIC) debuted in Manhattan with a temporary pop-up in the summer of 2016. It was a full-on experience, from tastings by local ice cream purveyors to an interactive “sprinkle pool.” Tickets went quickly, like so much ice cream in the sun. The museum later expanded to Los Angeles and San Francisco. Now, the play-space-like dessert museum is returning to NYC in a new iteration, again in the Meatpacking-Chelsea area, and this time to stay.
On June 6, with helpful backing from Target, the Museum of Ice Cream will launch The Pint Shop, a permanent venue, which blends the MOIC experience with a visit to a grocery store, offering Brobdingnagian-sized pints, rows of new flavors for tasting, and interactive installations. There's also a paid, reservation-only ($28) Tasting Room, where the secrets of ice cream making are unlocked for all to see.
The collaboration with Target will extend nationally with a new MOIC-inspired children's apparel line and ice cream pints available at the national retailer.