Best Maternity Stores in NYC for Expecting Moms

Shop the stylish and locally made collection at Hatch, which has a pair of NYC locations.
Shop the stylish and locally made collection at Hatch, which has a pair of NYC locations.
4/4/23 - By Vanessa Leigh

When it comes to maternity stores in NYC, most pregnant mamas load up on cheap Target and Old Navy gear. After all, you're only going to wear it for a few months, right? But great maternity clothes can make you feel like yourself again—or at least the NYC mama you want to be. We've found 10 New York City maternity stores selling maternity clothes, plus great postpartum gear like nursing bras, breast pumps, baby carriers, and even adorable bespoke onesies. Some even offer pre- and postnatal classes, and all are worth the splurge to find the best for you and your baby to be, even if that super cute onesie will be covered in spit-up in no time!

So, hit up the big box maternity retailers for your everyday T-shirts, and save these local New York City maternity stores for special occasions or to find something that truly fits. Besides, you'll likely be visiting this store again to try on nursing bras, and nothing beats a dedicated, knowledgeable staff and a carefully curated selection of excellent clothing and gear. Several even offer perks like lounge areas and nursing pillows for on-the-go breastfeeding.

While these maternity stores will get you through nine months and beyond, we've got more curated picks for the best baby stores in NYC to carry you through toddlerhood. You'll find other new parent resources in our NYC Baby and Pregnancy Guide.


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Best Maternity Stores in Manhattan

1. A Pea in the Pod – Upper East Side

This NYC maternity store offers new moms-to-be a comfortable shopping experience that includes both designer brands and practical clothing and accessories. Whether you're looking for dresses, pants, jumpsuits, or nursing and postpartum clothing, it has tons of options. A Pea in the Pod also carries skincare, beauty, and jewelry items. It's a great place to shop when looking for gifts and registry items.

2. Hatch – Upper East Side, NoHo

The very stylish Hatch maternity collection is manufactured in NYC and is available via the company’s website, but shoppers can also try on items at the company’s two NYC locations. Prices skew toward the higher end, but customers rave about the quality and amazing pre- and postnatal wearability. It also offers virtual and in-person community events, plus same-day delivery to Manhattan and Brooklyn.

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Maternity stores in NYC: Jane's Exchange
Jane's Exchange consignment shop has a whole section dedicated to maternity and nursing clothes.

3. Jane's Exchange – East Village

With a whole room dedicated exclusively to maternity and nursing wear, Jane's Exchange is a community hub for local parents. Nursing moms, and anyone needing a break, can chill in the large purple armchairs donated by Hotel Gansevoort; older kids can find books and plenty of toys to keep them occupied while parents shop. The selection is extensive and prices are wallet-friendly. This maternity shop offers gently used items that make preparing for a baby a little more budget-friendly.

4. Emilia George – Tribeca

This trendy NYC maternity store offers stylish clothes at the flagship shop in Tribeca. Maternity clothes include knitwear, dresses, and tops. The style is geared toward professional workwear for expecting women and includes a selection of high-end, sustainable clothing. There are also kids' clothing and gift options to choose from. When visiting the store in person, you can enjoy exclusives such as Solato Gelato, chocolates, popcorn, Rise Coffee, and a selection of other items and wellness products.

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Maternity stores in NYC: Yummy Mummy
Try on nursing bras and other breastfeeding-friendly clothes at Yummy Mummy.

5. Yummy Mummy – Upper East Side

Yummy Mummy focuses on all things breastfeeding, so you'll find mostly nursing clothes here and a good selection of nursing bras. It has nearly every postpartum accessory imaginable, including breast pumps, books, DVDs, and pre- and postnatal information and support classes. If it's not available in-store, you can order from the online store.

6. The Town Shop – Upper West Side

You may not think of lingerie immediately when you think of pregnancy and maternity styles. But what expecting mama doesn't deserve a little retail therapy to treat herself? This store also has swimwear (for a babymoon!), shapewear, and sleepwear options on top of an extensive lingerie and bra selection. This is a great maternity store to shop at for maternity sleepwear and nursing bras, and its well-trained staff ensures you have the right fit.

7. Séraphine – Soho and Herald Square

Sure, Séraphine may be the preferred brand of the Duchess of Cambridge, but don’t let that scare you away. Along with stylish work clothing, and a higher-priced formal wear collection, this international brand also offers high-quality, well-designed basics that last well beyond nine months. As the flagship store, the Soho location carries a larger collection than the one at the Macy's Herald Square Maternity Corner. Neither location offers changing tables or dedicated space for nursing.

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Maternity stores in NYC: The Wild
The Wild is well-known for its baby-wearing expertise, plus maternity and baby clothes and tons of community programming.

Brooklyn Maternity Stores for Moms-to-Be

8. The Wild – Greenpoint

Customers rave about The Wild's knowledgeable and friendly staff, great selection of maternity and nursing clothes, breastfeeding supplies, baby and toddler clothes and gear, and, particularly its carriers and welcoming atmosphere (with a nursing nook and changing table, of course). Launched in 2009 as Caribou Baby, a mecca for the baby-wearing set who flocked to its Greenpoint location for its array of baby carriers, this family-run business now includes online shopping options and many classes.

9. Hindy's, The Maternity Source – Borough Park

This Brooklyn maternity store has been serving mamas-to-be for two generations, dating back to 1973. It was first started in a small five-room apartment and has now grown into this NYC maternity boutique. Hindy's also provides an online catalog for easy access to shopping. The store has built up a positive reputation and prides itself on high-quality, high-fashion items for expecting moms. It carries nursing, evening, sports, and career wear maternity styles.

10. Looking Forward Maternity – Williamsburg

This small, local Brooklyn maternity shop offers outfits for expecting mothers. The store focuses on modest maternity wear and includes selections such as comfy shirts, jumpers, and dresses. Online, you can shop by pattern category, season, color, and brand.

Originally published in 2016. Sara G. contributed additional reporting. 

Photos courtesy of the retailers

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