Visiting Color Factory NYC: Inside Soho's Interactive Art Museum
Submitted by Jody Mercier on

When's the last time you dove into a ball pit filled with half a million sky-blue colored balls or sniffed your way through a color-blocked hallway punctuated by an olfactory overload while noshing on a colorful macaron? If the answer leaves you puzzled, perhaps it's time to trek to Color Factory, Soho's interactive art experience that invites exploration and play.
A one-time pop-up, Color Factory is here to stay and constantly reinventing its 20,000-square-foot space to keep the experience fresh. Following our confetti-filled visit to its Winter Colorland installation, we thought it was time to remind visitors of all the fun inside, which includes infinitely Instagrammable moments, fun lite bites, and tons of colorful displays to explore. It's a perfect spot to brighten up a cold winter's day and has earned its place in our Guide to Indoor Play Spaces and Fun Zones in NYC.







