Believe it or not, I had never heard of Wegmans before it opened here in NYC last week. (As a native New Yorker growing up in the city in the 70s, I was raised thinking that the only chains you saw in NYC were gold and should be tucked under your coat on the subway.) So while I was excited to hear about Wegmans coming to the Vinegar Hll neighborhood of Brooklyn, I admit I had no idea why the Rochester-based chain was all that. Did Wegmans acquire its legion of fans by its unique products, the way Trader Joes does? Was it just the suburban size value, like Costco? Did it offer better-sourced produce and meats like Whole Foods?
What I discovered is that the secret of Wegmans is that they are going for all of the above. Wegmans is the store that wants to be everything to all people. And, they seem to be pulling it off. I recently went to find out what makes NYC’s newest grocery store and food hall different from other stores. Here are the top things that make Wegmans a win for New York City families.