Niantic Holiday Stroll

Sat Nov 29, 2025

12:00pm to 6:00pm ET

Age: All Ages

Price: FREE

Invite a friend Website

Come celebrate Small Business Saturday and the holiday season in Niantic at the Niantic Holiday Stroll. This family-friendly day fills the streets, eateries and shops with thousands of visitors, and, of course, the holiday spirit.

The event features more than 25 shop and restaurant specials, roaming characters, carolers from The Music Studio, a Shop Small contest, live music by the White-Eyed Lizard Band, visits by the Grinch and Cindy Lou Who, and a multitude of other activities that keep kids (and the kids at heart) entertained and smiling.

Visitors can also go on the hunt for some mischievous elves in the shop windows with Niantic Main Street’s Mermaid Elf Trail. (We hear they’ve dressed as mermaids to help blend in.) Or families can visit the Buoys by the Bay buoy trees in Scheer Park.

** Activity dates/times are subject to change. Please click through to the activity website to verify.