Rose Parade Decoration in San Francisco

Fri Dec 19, 2025 - Sun Dec 21, 2025
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Repeating every days through December 21, 2025.
11:00am PT
Age: All ages
Price: free
Location:
Union Square San Francisco
291 Geary St., San Francisco, CA, 94102
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San Francisco is back in the Rose Parade for the first time in nearly 50 years and families are invited to join the celebration by helping to decorate the 55-foot “Believe in San Francisco” float. 

Add your personal touch to three float pieces—the Painted Lady (8 ft. tall × 4 ft. wide) and the letters “S” and “F” (6 ft. tall) using dried, organic supplies such as corn husks, sweet rice, silver dollar eucalyptus, and crushed yellow split peas.

Afterwards, head over to the Winter Walk and enjoy holiday lights, seasonal treats, live entertainment, and shopping while decorating.

No RSVP is needed - just show up ready to decorate! 

** Activity dates/times are subject to change. Please click through to the activity website to verify.