Snap a family selfie in front of this year's annual Times Square Valentine Heart Design winner! 

Tilted in various directions within a steel frame that evokes the outline of an anatomic heart, the 125 mirrors of Heart Squared transform the spectacle of Times Square into kaleidoscopic images of people, buildings, and brightly-lit billboards. While the position of each mirror seems random, the designers developed a specialized technique to calculate the specific angles in order to hide a playful surprise. As viewers move around the structure, those hundreds of reflections suddenly coalesce, revealing a pixel heart of urban life surrounded by a field of mirrored sky.

This marks the 12th anniversary of the Times Square Valentine Heart Design Competition, an annual event where Times Square Arts invites architecture and design firms to submit proposals for a public art installation celebrating Love in Times Square in February.

Images courtesy of Reddymade.