What a bright idea! The latest immersive experience is based on Hasbro's iconic toy Lite-Brite.

The experience features 11 interactive rooms and a game zone, plus a 360° theater that immerses guests in three themed worlds: Underwater, Prehistoric and Outer Space.

Just as in the original toy, the visuals of this exhibit are entirely driven by the distinctive hexagonal peg pattern and use only shades of colors from the six original pegs: orange, pink, green, blue, yellow and clear.

Guests can pose in the Lite-Brite photo booth, and interact with the exhibit through sensory play stations. The event also showcases works by local artists inspired by the Lite-Brite aesthetic. 

The experience typically takes about an hour.

Please note: while there are no strobe lights, there are several light tubes and LED screens employed throughout the experience, which may at times create a similar effect to strobe lights. Guests are advised to err on the side of caution