AT&T Playoff Playlist Live! will bring a weekend of music to Houston leading up to the 2024 College Football Playoff National Championship. The free concerts will take place at Shell Energy Station, kicking off with performances by KIDZ BOP.

The weekend’s initial needle-drop will take place on the AT&T Playoff Playlist Live! stage on Friday, January 5 with performances by the #1 music brand for kids, KIDZ BOP. The music will continue Saturday, January 6 with six-time GRAMMY®-nominated rap superstar Jack Harlowand 2023 BET "Best Female Hip Hop Artist" winner, two-time Grammy nominee Latto and a special performance by "Lil Boo Thang" hitmaker, Paul Russell. The final night, Sunday, January 7, will feature ACM and CMA award-winning artist and Grand Ole Opry member Jon Pardi, 10-time chart topping country superstar Jake Owen and multi-platinum artist-songwriter, dubbed “Country’s Hottest Rising Star” by PEOPLE magazine Megan Moroney.