All creative is due five business days before campaign start date. Sponsored editorial, including Awesome Lists, require at least two weeks lead time. A due date will be provided on your intake form. 

Website Ads 

Banner Ads (sizes):

• Billboard (970x250 Desktop and 320x100 Mobile)
• Medium Rectangles (300x250)
• Sticky Desktop Footer (970x90)

Creative specifications:

• We accept artwork as third-party tags (SSL compatible) or images (GIF, JPEG, JPG or PNG).
• HTML5 tags must include a clickTag and be available for testing (backup image required). Please utilize a validator such as this one to ensure the tags will work in our adserver, Google Ad Manager.
• Maximum recommended file size for images is 500 kb.  We cannot accept files of 1 MB or larger.
• Animation may include up to 4 frames/slides with a minimum of 4 seconds per frame and up to 4 loops.
• Banner ads must have clearly defined borders and not be confused with normal page content.
• Expanding ads and in banner video require pre-approval.
• We use Google Ad Manager for serving banners and the spotlight native text message on our secure site.

Spotlight Native Text Message

• Displays in spotlight on our website across all devices.
• We accept text up to 75 characters and a click through URL or a Click Tracker URL.
• We cannot accept an impression tracking URL.
• We cannot use third party tags for the text message. 

 

​Dedicated Emails and eBlasts

• Mommy Poppins Email Marketing Strategic Insights
• Click here to submit your dedicated email via the Dedicated Email Submission Form.
• Please provide a subject line, image, and copy for your email based on the following specifications: 
  • ​Image specs:
    • ​Dimensions: 550x450 pixels
    • File format: JPG or PNG
    • Max file size: 1MB
    • 1 image click through URL 
  • Copy specs:
    • ​Email Subject line
    • ​Text with 150 to 200 words of copy with click through URL noted in brackets next to clickable text
      • Example: Please come to our open houses [https://store.com/open-house-schedule] for a fun time!
    • Notes:
      • Copy may be edited to optimize performance and meet email marketing best practices.
      • No hyperbole, ex: this is the best camp ever! No generalized platitudes or rhetorical questions.
      • No superlatives ("a top school" instead of "the premier school"), and no unproven claims such as "number 1 camp in the state".
      • Third person only -- no first person references

 

Editorial Inclusion

Page Sponsorship

• Please provide a horizontal 960 x 800 pixel image or logo (GIF,JPEG, PNG file type). This will be viewed as 220x190, but we need a 960x800 for resolution purposes.
• Up to 50 words of copy promoting your business.
• Click through URL to your website.
• Page Sponsorship submission form

Editorial Premium Placement

• Listing summary included in one editorial roundup for one year
• Requires an active Provider Directory Listing subscription, as editorial will link to your directory listing.
• Active Deals will be included in the editorial.

Photo with caption (add on)

• 2 to 3 horizontal photos with minimum size of 960x650 pixels (no advertisements and no writing or logos placed on the photos) and our team will select one.
• ​Include a brief description of the photo and let us know if photo credit is due.
• We accept JPEG, JPG or PNG file formats for your image.
• We cannot accept files larger than 4 MB.

Promo Video (add on)

• Provide a YouTube, Vimeo or other embeddable video link. 
• 16:9 "widescreen" format
• Subject to Mommy Poppins editorial approval and placement is solely determined by Mommy Poppins editorial.

Sponsored Editorial Posts

• We can accept link trackers on the editorial.
• We cannot guarantee any other trackers will work, but we'll give you an estimate of clicks to your website at the one month mark.

 

Social Posts

• You can provide a bit.ly link or other tracking link.

 

Newsletter Ads

Text Ads - Top Text and Lower Text

• Click here to submit via our Newsletter Submission Form.
• These text ads have room for 150 characters, which must be submitted with a click URL or tracking click URL.
• We will format a descriptive title for your ad.

Lower Banner + Text Ad -  Horizontal image (550x150) with Headline (30-40 characters), Description/Message (up to 100 characters), & click URL 

Native Sponsorship - Horizontal image/photo (300x250) with Headline (30-40 characters), Description/Message (up to 150 characters), & click URL.

~  Mailchimp suggests using Google Analytics or ClickTale for tracking clicks to your URL for your newsletter ad. 

 

Provider Directory Listings 

A Provider Listing includes:

• A full page dedicated to your business
• Video / Photo
• Business description
• Links to website, phone, email
• Map of location
• Low monthly or annual cost

Our image guidelines are as follows:

• Image must be plain photo, not logos or ads with text.
• Image must be horizontal.
• Image size must be 960x650 pixels (If you are unsure, please go to www.PicMonkey.com or another application to check)
• You can create your Directory Listing through our secure online Directory portal.
• Click here to view our Provider Listings frequently asked questions.

 

Provider Directory Listings Deals 

A Deal includes a headline (50 characters max), a brief description (250 characters max), and a link. Deal text may be edited according to our house style.

 

​Event Calendar Listings

• Click here to submit your event
• Click here to view Event Calendar Listing Policies
• Click here to view Event Calendar Listing FAQs
• Image specifications
  • File size:  must be less than 4 MB
  • Allowed file types:  PNG, GIF, JPG, JPEG
  • Orientation:  horizontal/landscape 
  • Pixel Size:  960x650
  • Plain photos, no logos or ads with text

Ask about upgrading your Calendar Event Listing to have it featured or featured with with editorial inclusion in a round-up.

In addition to listing your event in our calendar, we have an Event Calendar Banners placement that runs ad banners (970x250, 300x250, & 320x100) in the ad slots running on event pages and event search results pages.  Specs for this placement are shown at the top of this page under Website Ads.

 

Creative Services 

Animated Ads can be created for you.  You will need to submit up to 4 correctly sized images and the click through URL. 

We can connect you with a third-party professional for other creative design and editing needs.

 

Please direct any advertising inquiries to our Ad Sales Team Manager.

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