All creative is due five business days before campaign start date. Sponsored editorial, including Awesome Lists, require at least two weeks lead time. A due date will be provided on your intake form. 

Website Ads 

Banner Ads (sizes):

• Billboard (970x250 Desktop and 320x100 Mobile)
• Medium Rectangles (300x250)
• Large Rectangle (300x600)
• Mini Banner (300x100)

Creative specifications:

• We accept artwork as third-party tags (SSL compatible) or images (GIF, JPEG, JPG or PNG).
• HTML5 tags must include a ClickTag and be available for testing (backup image required). Please utilize a validator such as this one to ensure the tags will work in our adserver, Google Ad Manager.
• Maximum recommended file size for images is 500 kb.  We cannot accept files of 1 MB or larger.
• Animation may include up to 4 frames/slides with a minimum of 4 seconds per frame and up to 4 loops.
• Banner ads must have clearly defined borders and not be confused with normal page content.
• Expanding ads and in banner video require pre-approval.
• We use Google Ad Manager for serving banners and our native text message on our secure site.

Spotlight Native Text Message

• Displays in spotlight on our website across all devices.
• We accept text up to 75 characters and a click through URL or a Click Tracker URL.
• We can accept an impression tracking URL.
• We cannot use third party tags for the text message. 

​Dedicated Emails and eBlasts

• Please provide a subject line, image, and copy for your email based on the following specifications: 
  • ​Image specs:
    • ​Dimensions: 550x450 pixels
    • File format: JPG or PNG
    • Max file size: 1MB
    • 1 image click through URL 
  • Copy specs:
    • ​Email Subject line
    • ​Text with 150 to 200 words of copy with click through URL noted in brackets next to clickable text
      • Example: Please come to our open houses [https://store.com/open-house-schedule] for a fun time!
    • Notes:
      • Copy may be edited to optimize performance and meet email marketing best practices.
      • No hyperbole, ex: this is the best camp ever! No generalized platitudes or rhetorical questions.
      • No superlatives ("a top school" instead of "the premier school"), and no unproven claims such as "number 1 camp in the state".
      • Third person only -- no first person references

Awesome List

Editorial Inclusion

• Editorial inclusion in our Awesome List requires an active Provider Directory Listing subscription, as editorial will link to your directory listing.
• Active Deals will be included in the editorial.

Photo with caption (add on)

• 2 to 3 horizontal photos with minimum size of 960x650 pixels (no advertisements and no writing or logos placed on the photos) and our team will select one.
• ​Include a brief description of the photo and let us know if photo credit is due.
• We accept JPEG, JPG or PNG file formats for your image.
• We cannot accept files larger than 4 MB.

Promo Video (add on)

• Provide a YouTube, Vimeo or other embeddable video link. 
• 16:9 "widescreen" format
• Subject to Mommy Poppins editorial approval and placement is solely determined by Mommy Poppins editorial.

Sponsored Editorial Posts

• We can accept link trackers on the editorial.
• We cannot guarantee any other trackers will work, but we'll give you an estimate of clicks to your website at the one month mark.

Social Posts

• You can provide a bit.ly link or other tracking link.

Newsletter Ads

Text Ads - Top Text and Lower Text

• Click here to submit via our Newsletter Text Ad/Deal Spots Form.
• These text ads have room for 150 characters, which must be submitted with a link.
• Mailchimp suggests using Google Analytics or ClickTale for tracking.
• We will format a descriptive title for your ad.

Banner Ad -  Horizontal image (550x150) below editorial (text ad runs above if there is one sold)

Provider Directory Listings 

A Provider Listing includes your business name, a link to your website, a contact email address, up to 5 location address, a business description (1,000 characters max, including spaces and punctuation), and up to 8 images. Descriptions may be edited according to our house style. Our image guidelines are as follows:

• Images must be plain photos, not logos or ads with text.
• Images must be horizontal.
• Image size must be 960x650 pixels (If you are unsure, please go to www.PicMonkey.com or another application to check)
• You can create your Directory Listing through our secure online Directory portal.
• Click here to view our Provider Listings frequently asked questions.

Provider Directory Listings Deals 

A Deal includes a headline (50 characters max), a brief description (250 characters max), and a link. Deal text may be edited according to our house style.

​Event Calendar Listings

• Click here to submit your event
• Click here to view Event Calendar Listing Policies
• Click here to view Event Calendar Listing FAQs
• Image specifications
  • File size:  must be less than 4 MB
  • Allowed file types:  PNG, GIF, JPG, JPEG
  • Orientation:  horizontal/landscape 
  • Pixel Size:  960x650
  • Plain photos, no logos or ads with text

Creative Services 

Animated Ads can be created for you.  You will need to submit up to 4 correctly sized images and the click through URL. 

We can connect you with a third-party professional for other creative design and editing needs.

Please direct any advertising inquiries to our Ad Sales Team Manager.

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