All creative is due five business days before campaign start date, unless specified.

Banner Ads
Please provide the following creatives for optimal performance on desktop and mobile:

• 970x250, 320x100, 970x90, 300x600, 300x250

Creative specifications:

• We accept artwork as third-party tags (SSL compatible) or images (GIF, JPEG, JPG or PNG).
• HTML5 tags must include a clickTag and be available for testing (backup image required). Please utilize a validator such as this one to ensure the tags will work in our adserver, Google Ad Manager.
• Maximum recommended file size for images is 500 kb.  We cannot accept files of 1 MB or larger.
• Animation may include up to 4 frames/slides with a minimum of 4 seconds per frame and up to 4 loops.
• Banner ads must have clearly defined borders and not be confused with normal page content.
• Expanding ads and in banner video require pre-approval.
• We use Google Ad Manager for serving banners and the spotlight native text message on our secure site.
   

​Dedicated Emails and eBlasts

• Mommy Poppins Email Marketing Strategic Insights
• Click here to submit your dedicated email subject line, image, and copy for your email.
   

Page Sponsorship

• Please provide a horizontal 960 x 800 pixel image or logo (GIF,JPEG, PNG file type). This will be viewed as 220x190, but we need a 960x800 for resolution purposes.
• Up to 50 words of copy promoting your business.
• Click through URL to your website.
• Page Sponsorship submission form

 

Sponsored Editorial Posts

• Assets must be submitte at least two weeks before publish date. 
• We can accept link trackers on the editorial.
• We cannot guarantee any other trackers will work, but we'll give you an estimate of clicks to your website at the one month mark.

 

Social Posts

• You can provide a bit.ly link or other tracking link.
   

Social Reel Sponsorship

• Your logo (image).
• Up to 75 words of copy promoting your business.
• Click through URL to your website.
   

Newsletter Ads

Text Ads - Top Text and Lower Text

• Click here to submit via our Newsletter Submission Form.
• These text ads have room for 150 characters, which must be submitted with a click URL or tracking click URL.
• We will format a descriptive title for your ad.

Top Banner - Horizontal image (500x150)

Lower Banner + Text Ad -  Horizontal image (550x150) with Headline (30-40 characters), Description/Message (up to 100 characters), & click URL 

Native Sponsorship - Horizontal image/photo (300x250) with Headline (30-40 characters), Description/Message (up to 150 characters), & click URL.

~  Mailchimp suggests using Google Analytics or ClickTale for tracking clicks to your URL for your newsletter ad. 

 

Provider Directory Listings 

A Provider Listing includes:

• A full page dedicated to your business
• Video / Photo
• Business description
• Links to website, phone, email
• Map of location
• Low monthly or annual cost
• Create your Directory Listing through our secure online Directory portal.
• Click here to view our Provider Listings frequently asked questions.
   

​Event Calendar Listings

• Click here to submit your event
• Click here to view Event Calendar Listing Policies
• Click here to view Event Calendar Listing FAQs
• Image specifications
  • File size:  must be less than 4 MB
  • Allowed file types:  PNG, GIF, JPG, JPEG
  • Orientation:  horizontal/landscape 
  • Pixel Size:  960x640
  • Plain photos, no logos or ads with text

Ask about upgrading your Calendar Event Listing to have it featured or featured with with editorial inclusion in a round-up.

In addition to listing your event in our calendar, we have an Event Calendar Banners placement that runs ad banners (970x250, 300x250, & 320x100) in the ad slots running on event pages and event search results pages.  Specs for this placement are shown at the top of this page under Website Ads.

 

 

 

Please direct any advertising inquiries to our Ad Sales Team Manager.

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