What do the iPhone, Bennifer and a new playground have in common? A) They've revolutionized their fields (hmmm). B) They're curvy and sexy. C) People hang around them seemingly needlessly. D) They've created an absurdly overblown media frenzy. E) All of the above. If you haven't figured it out I'm making a joke about the new David Rockwell-designed playground that is set to be built by the South Street Seaport. It was a really funny joke, maybe you just didn't get it because you somehow missed the massive (for a playground) amount of press it's been getting. The New York Times alone printed two stories and a flurry of opinion pieces about it last week. David Rockwell is a really cool architect who has designed places like Nobu and sets for Cirque de Soleil. His thing is creating experiences--seems like a good fit for a playground. Apparently the dude moved to Lower Manhattan (I told you he was cool) and then had a kid and realized that there weren't really any playgrounds by his house. So, what do you do if you're a super cool, famous architect and there's no playground near your house? You offer to design a super cool one and the Parks Department and private donors (hopefully) line up to pay for it. So what's all the fuss about?