Just like other Disney properties—errr, princesses before her, Ariel is taking a second swim around the cineplex. However, the current rerelease of The Little Mermaid has a controversial high-tech hook. Subtitled Second Screen Live, it's a two-screen moviegoing experience. You download an app to your iPad that syncs up to the flick and encourages you to engage in a variety of games and activities, from trivia to mazes to sing-alongs.
In parenting circles, the knee-jerk reaction to this concept seems to be overwhelmingly negative. And I get why. As conscientious moms and dads, we're always looking to cut down on our kids' screen time. Also, using mobile devices during movies is pretty much despised by everyone (except for all those rude people who do it! I'm sure you know one or ten). Plus, Second Screen Live is clearly another attempt by Disney to wring even more money out of its already super-lucrative franchises.
But as the mom of an eight-year-old who exclaimed, "That was awesome!" after a recent Little Mermaid Second Screen Live screening, I've got to tell you, I felt the same way. It was like Rocky Horror for families with a digital twist. (As you can see from the photo, my daughter even dressed up.) And since it's very interactive and requires kids to read directions and complete challenges, it's much more stimulating than your average cinema outing.