General Questions

How do I get listed?

You can list your business and or activities by clicking the GET LISTED link at the top of the site or going to mommypoppins.com/listings. To be listed as a provider, select a membership level and create your business profile. To list activities, click on the Activities tab.

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Do I have to pay to be listed?

You can list activities for no upfront cost using our free membership. Free members can list one qualifying Basic Activity Listing. Upgrade your account to a paid membership to list your business with a dedicated Provider Page about your business, including a description, logo, photo, and video, or to list additional activities.

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What activities can be listed for free?

Basic Activity Listings can include in-person or virtual events that are appropriate, entertaining, and enriching for families and meet the following guidelines:

• Must be a high-quality, family-friendly event.

• Can not be a camp, class, open house, marketing event, service, or attraction. 

• Can not be a series of events, subscription, or anything that required ongoing registration. 

• Can not cost more than $30 per person.

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Can I list a free activity, open house, or trial class?

Free events can be listed as Basic Activity Listings as long as they meet our basic listing guidelines. Open houses and trial classes can be listed as Basic Activity Listings by accounts with a Provider or Provider Plus Membership.

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How will customers find me?

Our calendar is promoted across our website. Once users are in the calendar, they can search by activity or by provider and use our filters to find options that match their location, dates, type of offering, and ages. You can also feature your activity listings to put them at the top of search and promote them in the featured calendar across our site.

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Membership Levels

Do I need to choose a membership level?

We offer three membership levels. All memberships allow you to list activities, but the number and type vary. Our paid memberships also give you a Provider Page on our site. The default level is the Free Membership, so if you do not select a membership level, you will automatically be provided a Free Membership.

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What's included in the Free Membership?

Free members do not have a Provider Page on Mommy Poppins but can list one Basic Activity Listing.

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What's included in a Provider Membership?

Provider Membership Includes:

• A dedicated Provider Page for your business, including a business description, website link and contact info, photo, promotional video and logo.
• One Basic Activity Listing with priority moderation.

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What's included in a Provider Plus Membership?

Provider Plus Membership includes:

• A dedicated Provider Page for your business, including a business description, website link and contact info, photo, promotional video and logo.
• Ten Basic Activity Listings.

How to List Your Business

What are the benefits of a Provider Page?

A Provider Page is your business's presence on Mommy Poppins. It's where our readers get to know (and trust) you as a business.

We also link to businesses with Provider Pages in our editorial content, meaning our editors are more likely to include your business in relevant articles, and your information can be kept up to date across our site because when you update your business profile, it will automatically update everywhere your business is mentioned on our site!

A Provider Page includes:

• An in-depth description of your business
• Logo
• An image
• Promotional video
• Business address
• Direct links to your email, phone, and website
• Upcoming activity listings

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Can I list my business without listing any activities?

Yes. Our search allows users to discover businesses by activities offered or by providers, so if you prefer not to list any specific activities, or you are a service or other business that doesn't offer activities, users can find you by searching by provider.

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How can I get the most out of my Provider Page?

• In the first sentence or two, write what services you provide and what is most unique about your business compared to others in the same category. It could be your location, your facilities, your offerings, your approach, etc.
  • For instance: "My Polite Child offers summer day camps and school holiday camps in Tribeca that teach etiquette to children 8 to 12 using cooperative games and role play."
• In the following paragraphs, make sure to provide enough information about your business that readers feel confident signing up with you. Go more in-depth about your general offerings and approach.
• DO write your description in the third person ("ABC Preschool helps kids learn to love school," rather than "We help kids learn to love school.")
• DO use the exact name of your business as it appears on your website or other materials. (Provider Page titles may not include taglines or slogans.)
• DO include a video if you have one; readers often request to see demos of classes, and including one on your Provider Page will help you (and readers) get the most out of your presence on the site.
• DO NOT include URLs, contact info, or offers in your description text; use the special fields provided for this info.
• DO NOT include dates, times, prices, or seasonal/holiday language in your business description - these become outdated quickly. All this information can be included in your activity listings.

Check out this sample of a great Provider Page for inspiration.

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Image guidelines for Provider Pages:

• Photos must be horizontally oriented and between 620x400 and 1200x750 pixels (960x650 is ideal) with no text or logos.
• Logos should be square and 140 x 140 pixels.

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I can't find my Provider Page.

You might not be able to see your Provider Page yet if it is waiting to be moderated. To maintain the best experience for the reader, and to keep the site to the high standard that our users expect from Mommy Poppins, all Provider Pages are moderated before being published. Depending on volume this can take up to two days.

You will receive an email notification when your Provider Page is live. It can then be found in our calendar or search by selecting "Providers" and using the correct keyword or filters based on the tags you selected in your business profile. Make sure you have correctly tagged your business offerings in your profile and that you have an active paid membership so your business can be easily found.

How to List Activities

What are the benefits of listing activities on Mommy Poppins?

Each week over 100,000 people use the Mommy Poppins calendar to plan their days and weekends. Activity listings can include a detailed description and image.

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What types of activities can I list?

We offer Activity Listings for family-friendly in-person and virtual events, classes, camps, and parties, and tickets for attractions, tours, and travel.

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Can I list a free activity, open house, or trial class?

Free events can be listed as Basic Activity Listings as long as they meet our basic listing guidelines. Open houses and trial classes can only be listed by accounts with a Provider or Provider Plus Membership.

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How many activities can I list?

Each membership level has different limits for the number of events and activities you can list.

• A Free Membership and Provider Memberships allow one Basic Activity Listing.
• A Provider Plus Membership allows up to 10 Basic Activity Listings.

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How do I create an activity listing?

Log into your account and from your "Activities" page, click the pink "Add an Activity" button.

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What should I include in my activity listing?

Try to make your description compelling by specifically describing the unique features of your event.

• DO write your description in the third person ("Kids love Zoo Camp!" rather than "Kids love our camp!")
• DO make your description compelling by specifically describing the unique features of your activity.
• DO NOT use hyperbole, all caps, or exclamation points. This will be edited out and could cause a delay in the publication of your listing.
• Do not include URLs, contact info, or offers in your description text. There are special fields for this info.

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There's a mistake in my activity listing. How can I edit it?

Log into your account and click on the pencil to edit your listing at any time. Edits are moderated by our editors before being published, which can take a few business days. You will receive an email notification once your updated listing has been published.

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I need to change the date and/or time of my activity.

You can edit the date and time of your activity by clicking on the pencil icon next to your activity in your dashboard. If you have sold tickets for this activity already, please make sure to communicate the new information to customers and provide a substitution or refund if the new schedule does not work for them. Mommy Poppins charges providers a $10 fee for each refunded ticket.

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Why hasn't my activity listing (or edits) been published yet?

All submissions are moderated by our editors to maintain quality and consistency on our site. Depending on volume, this can take a few business days.

Activities submitted by clients with paid memberships are moderated first. Free listings are moderated on a first-come, first-served basis. We receive a high volume of submissions, especially around holidays, and it's possible we will not get to all free activity submissions.

Another reason your activity may not have been published is that it is already on our calendar. You can search for your activity to see if there is a different listing of it published.

When your activity is published, you'll receive an email notification with the link.

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How do I cancel an activity listing?

Rather than delete canceled events, we add "- CANCELED" to the title of the listing so that anyone who has saved the event can see the new status. If you have sold any tickets, you will need to offer a substitution or refund. Mommy Poppins charges providers a $10 fee for each refunded ticket.

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How do I renew or extend an activity listing?

If an activity listing's final date has passed, the listing will no longer be searchable on the website. If you wish to renew the listing, you can clone it, update the title, dates and times, and any other details that need to change. Please make sure to double-check all ticketing options, including any sales number limits to make sure everything is accurate. Then you can save it to resubmit it for moderation.

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I have an annual Provider Membership. Can I upgrade to a Provider Plus membership?

Please email us and we will be happy to help you upgrade your account.

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Featured Listings and Deals

How do I get more people to find my business?

There are several ways to get more people to find your business:

Having both a Provider Page and activity listings makes sure your business can be found in both provider and activity searches.

Activity listings can be featured. This will put a listing at the top of all listings for that date. All featured listings also rotate in the three spots adjacent to the featured calendar across the entire site.

Add a deal to your business or activity listing. This will add an eye-catching red "DEAL" flag in search results and allow your activity to be found when people filter to view only deals.

You can also advertise your event or business. We offer ads that can be targeted to our calendar pages or even to specific category pages so you can target your ads to people researching camps, classes, parties, and other topics. To find out more about advertising please email us.

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How do featured listings work?

Activity listings can be featured, by date, for a charge of $250 per day featured. On your Activities dashboard, simply click the + to the right of a listing to feature that listing. You will be asked which day (or days) you would like to feature the listing, and you will need to confirm payment for a featured listing.

Your listing will appear at the top of search and in the featured calendar across the whole site for that date. Your listing will also show up in one of the three featured spots adjacent to the featured calendar from the time it is featured until the event date. If the last date of your activity is more than one month away, your featured listing fee will renew monthly until it is canceled. All featured listings rotate within the featured calendar spots.

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Can I add additional dates to feature a listing?

Yes. Simply click on the thumbs up icon next to your activity on your dashboard and select the additional dates you would like to feature. From there you will simply confirm payment for the added dates.

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What is a deal and how do I offer one?

Deals can be offers, promotions, or discounts that are promoted on your activity or business listing page.

Offers must present a compelling value and include instructions for redeeming. Allowable types of deals include discounts, free demo classes, coupon codes, event-specific offers or promotions, and scholarship offers. Deals will be reviewed by our editors who have the right to refuse to publish any deal at their discretion.

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What should I include in a deal?

Make sure to include all relevant information for redeeming your offer, including any coupon codes and all possible ways the user can redeem (online, by phone, or in-person). All deals should include an expiration date and list any restrictions. Your deal will automatically be removed from the site when the expiration date passes, and you'll receive an email notification. If you wish to add a new offer or extend the previous one, just go to the Activity Manager section in your account and click the star icon next to your listing.

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Can I add a deal to my existing listing?

Yes, you can add a deal at any time to any listing, just go to the Activity Manager section in your account and click on the plus sign under "Deals" next to your listing. If you already have a deal in place, you can edit it by clicking on the star icon.

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