Toys 'R' Us to Open Playroom Pop-up in Chicago and Atlanta

Calling all Toys "R" Us kids in Atlanta and Chicago! The fun folks at Candytopia, who you know from every amazing candy-filled Instagram photo you’ve seen in the last year, are teaming up with Toys "R" Us to create an all-new, totally immersive pop-up just for kids—and just in time for the holidays. The Toys "R" Us Adventure promises to be just as Insta-worthy as it’s Candytopia counterpart. Selfies with Geoffrey!

Explore over a dozen toy-filled playrooms and interactive installations at this indoor playground. Expect a disco castle, a Schleich brand safari, and a three-little pigs' house-building challenge. Your little Paw Patrol fans will get transported to a life-size Adventure Bay, complete with the Lookout Tower and slide, where they can play with Ryder and the pups. And all generations of Toys "R" Us kids will be happy to know that beloved toy store's mascot, Geoffrey the Giraffe, will be on hand for all the fun. 

Featuring toys from these favorite brands, Melissa and Doug, and more, the holiday pop-up from Tru Kids Brands, the parent company of the bankrupt (and closed) toy store will be filled with things to play with (and to spark those holiday wish lists, no doubt). A ball pit and candy treats throughout the experience will likely have the whole family grinning. It's all meant to evoke the whimsy and fun of childhood, but there's a gift shop attached to it, too, of course!

The Toys R Us Adventure will be an immersive, indoor playground pop-up.

When Does the Toys 'R' Us Adventure Open and Where?

The Toys "R" Us Adventure opens in Atlanta and Chicago October 26 and runs through the first week of January. Tickets are on sale now for both locations (prices below) and must be purchased in advance online. No strollers or large bags allowed. The experience should take about an hour.

These limited-run engagements will remain in Chicago and Atlanta through the 2019 holiday season but are expected to move on to other major U.S. cities in 2020, organizers told us. Toys R Us is also expected to return with a few locations in the New Jersey and Houston areas this holiday season.

Admission: Adults $28; ages 4-12 are $20; ages 0-3 are FREE. (Limit 12 tickets per person.)
Hours: The immersive experience is open seven days a week. Monday - Saturday: 10am to 8:30pm and Sunday: 11am to 8:30pm 

Atlanta Location
3535 Peachtree Road NE Suite 100
Atlanta, GA 30326

Chicago Location
830 N Michigan Avenue
Chicago, IL 60611

Photos courtesy the pop-up



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