Pride on the Promenade is an outdoor festival featuring 3 blocks of interactive pop-up experiences.

This event is presented as part of Santa Monica's month long SaMo Pride event, which celebrates the LGBTQ+ community, individuality, inclusivity, and love in every color.

This celebration of the LGBTQ+ community offers live theatre and musical performances; a DJ dance party; kids crafts sponsored by the Cayton Children's Museum, a Conversation Cafe, games, Instagramable moments, LGBTQ+ organizations and resources, and curated food vendors

Non-stop entertainment can be found on two stages,  the Rainbow Stage on the 1200 block and the Channel Q stage on the 1400 block.

At 8pm attendees hold hands to symbolize unity and support for the LGBTQ+ community in a SaMo PRIDE Moment, with wristbands that light up and feature all colors of the rainbow

This event is free and open to the public. Some vendors may charge a fee for products or services.