Los Angeles has received a stupendous gift: The Broad Museum opens Sunday, September 20, and admission will always be free.
Art can be tricky for kids; they know that, like vegetables, it’s supposed to be good for them, so they sometimes resist. If you don’t catch them in the right mood, a day at the museum can be torturous for everybody involved. There’s nothing worse than plunking down admission fees and realizing ten minutes later that you already have to leave, or choosing to stay and realizing two hours later that nobody saw, engaged with, or enjoyed any of the art. Thanks to founders Eli and Edythe Broad, our new museum is free and always will be. It is a gift to the public of epic proportion.